Tag Archives: Featured

AUX Air Conditioner Officially Enters UAE Market with Grand Dealer Conference in Dubai

Dubai, UAE – April 24, 2025 – Always Unlimited eXploration – AUX Air Conditioners proudly announces its official entry into the UAE market with its first distributor conference held in Dubai. The event welcomed senior executives from AUX Group, industry experts, and key members of AUX’s UAE sales team, marking a significant milestone in AUX’s global expansion strategy. The conference drew the attention of local media, distributors, and HVAC professionals from across the region.

Established in 1986, AUX Group is an enterprise group which covers several industries: air conditioning, power utilization, power distribution, new energy and medical service. In 2024, the Group achieved revenue exceeding USD 12 billion, with over 40,000 employees worldwide. AUX’s global footprint spans more than 140 countries and regions, supported by 14 manufacturing bases and 6 research and development centers.

Renowned for its innovation, AUX Air Conditioners has received numerous international design accolades, including the iF Design Award and Red Dot Award. With more than 12,000 patents filed as of September 30th 2024, AUX was also the official air conditioning supplier for the 2022 Hangzhou Asian Games. According to statistics, AUX ranked as the No.1 best-selling brand in China’s mass-market residential air conditioner segment in 2023.

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Trendy Innovations Interior Design: From UAE to the World

  • Creative Vision Led by Chairman Mhamad Bassam Shender

Dubai, United Arab Emirates – In a thriving business landscape that champions creativity and excellence, Trendy Innovations Interior Design emerges from the heart of Dubai as a leader in bespoke interior and exterior design, combining architectural precision with artistic flair under the guidance of Chairman Eng. Mhamad Bassam Shender

Specializing in high-end projects across hospitality, restaurants, majlis lounges, retail spaces, entertainment venues, and service facilities, the company transforms initial concepts into immersive and functional environments. Powered by a multidisciplinary team of engineers, designers, and technicians, and driven by quality materials and flawless finishing, Trendy Innovations is setting a new standard in the world of interior design.

A Portfolio of Excellence: From Dubai Mall to West Africa

One of the company’s signature projects includes the successful and early completion of Faubourg Café in Dubai Mall, executed in collaboration with Emaar. This high-profile project reflects the firm’s reputation for timely delivery, creative execution, and quality craftsmanship.

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TiE Women MENA 2025 launches sixth edition

TiE Women MENA 2025 launches sixth edition to champion the next generation of women entrepreneurs

Applications open until June 15, 2025, inviting women-led startups across MENA to join a transformative entrepreneurial journey

Dubai, UAE – 24 April 2025 The Dubai chapter of TiE Global has officially launched the sixth annual TiE Women MENA 2025 competition, an empowering initiative designed to support and elevate women entrepreneurs across the region. The program runs five parallel tracks: TiE Women Emirati, TiE Women UAE, TiE Women Saudi Arabia, TiE Women Egypt, and TiE Women Rest of MENA.

The competition kicks off with an application phase open until June 15, 2025. Through multiple rounds of screening, an impartial jury comprising TiE Dubai Charter Members will identify the most innovative ventures across the five tracks. Shortlisted entries will move forward to regional competitions in September, with finalists presenting their startups in a series of competitive pitch events. Winners from each track will then advance to the MENA finals, set to take place during Expand North Star at GITEX Global in Dubai Harbour this October. The journey concludes with the Global Finals, to be hosted at the TiE Global Summit in Jaipur, India, in December.

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Sultan Al Qasimi inaugurates 16thSharjah Children’s Reading Festival


Sharjah, April 23, 2025

His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, inaugurated today (Wednesday), the 16th annual edition of the Sharjah Children’s Reading Festival (SCRF 2025), organised by the Sharjah Book Authority, which runs until May 4 at Expo Centre Sharjah under the theme ‘Dive into Books’.

Upon arrival, His Highness was welcomed by HH Sheikh Sultan bin Ahmed Al Qasimi, Deputy Ruler of Sharjah, and Sheikha Bodour Al Qasimi, Chairperson of the Sharjah Book Authority (SBA), H.E. Abdul Rahman bin Mohammed Al Owais, Minister of Health and Prevention; H.E. Dr. Ahmed Fouad Hano, Egypt’s Minister of Culture; alongside heads and directors of Sharjah’s leading cultural and educational institutions, as well as authors, intellectuals, and specialists in children’s literature who are part of SCRF this year.

A ribbon-cutting ceremony led by the Ruler of Sharjah marked the opening of the festival, which was followed by a delightful artistic performance by children. Through their performance, they expressed their gratitude to His Highness for continually supporting children and their love for SCRF and the numerous opportunities it offers through its events and activities.

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Royal Roads University Launches Historic Campus in Ras Al Khaimah

RAS AL KHAIMAH: Royal Roads University (RRU) is proud to announce the establishment of its new campus in Ras Al Khaimah, UAE, marking a significant milestone as the first and only Canadian public university with an international branch campus in the Middle East and North Africa (MENA) region.

This expansion brings RRU’s distinctive approach to applied learning and leadership development to a dynamic and rapidly growing global hub.

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