Huawei’s latest flagship smartphone, the HUAWEI Pura 70 Series, is moving beyond the nature-inspired aesthetic that defined its P Series predecessors. Instead, the new Pura series draws inspiration from cities, people, technology. As a rebranded launch of its iconic P Series smartphones, the Pura 70 Series is a holistic upgrade of the P Series, bringing a new spirit and a new design language on top of unique innovations. This time, it’s way more than just another smartphone launch. It’s a full-on rebrand, Huawei’s audacious foray into the world of fashion tech.

Forward Symbol Design: A Unique Camera Module

The HUAWEI Pura 70 Series ditches the typical camera bump for a more daring Forward Symbol Design. And rather than being just another fancy looking camera module, it’s a core design element that reimagines the back of the phone with a form that follows function.It goes for a unique combination of lines that integrates seamlessly with the camera lenses.The Forward Symbol also represents a new family of Pura smartphones with a uniting design philosophy, leading a new aesthetic wave.By being a physicalextension of the phone’s body, it allows for a larger camera sensor and wider aperture, promising superior low-light performance. This design philosophy reaches its peak with the HUAWEI Pura 70 Ultra’s innovative pop-out camera.