Dubai, UAE – January 2026: Rest, the science-led sleep brand, has officially launched in the UAE with the introduction of Evercool, a next-generation cooling bedding solution engineered specifically for hot sleepers. The launch marks Rest’s debut in the region and addresses one of the most persistent and under-served sleep challenges: temperature-related sleep disruption.

Overheating at night is a widespread issue that continues to compromise sleep quality for a significant segment of consumers. Yet, despite the abundance of bedding products claiming cooling benefits, many hot sleepers have grown accustomed to restless nights, frequent wake-ups, and reduced recovery. Evercool by Rest aims to disrupt this status quo by offering a purpose-built solution grounded in material science and performance-driven design.