EV LAB invests in Pure Electric, kicks off partnership with new lineup of e-scooters

• New lineup delivers a strong blend of performance, innovation, and clever design for modern eco-conscious cities
• UAE micromobility market is projected to reach USD 2,014.8 million by 2030
• The partnership also marks a major celebration in line with Adam Norris’ son, Lando Norris, claiming his maiden F1 World Championship title in Abu Dhabi

UAE, December 08, 2025: EV LAB, the region’s first omni-channel multi-brand EV store, has invested in Pure Electric, a global specialist in electric micromobility founded by British entrepreneur Adam Norris, and will serve as the brand’s exclusive partner across the Middle East. The partnership kicked off with the launch of Pure Electric’s three new e-scooters in the UAE – Air⁴, Pure x McLaren, and Pure Flex. The collaboration marks a pivotal move towards advancing sustainable transport solutions and supporting the UAE’s goal of reaching Net Zero by 2050.

Continue reading Advancing sustainable mobility across the Middle East →