• European apple exports to the Middle East continue to remain popular due to their exceptional quality, diverse varieties, superior taste, consistency and year-round availability

• Luxury retailers, hotels, gourmet dining establishments, and health-conscious consumers seeking premium, nutritious produce are all driving the demand.

• The European Union, in partnership with Interfel, the French fresh fruit and vegetable organisation, has launched a series of promotional activities to showcase European apples across the region throughout 2024 and 2025.

Dubai, United Arab Emirates, 9 October 2024: A campaign to promote European apples is proving to be so fruitful in the Middle East region that the European Union and the French National Apple will be undertaking a third successive export campaign, with French apples taking centre stage.

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