Recently we get an appointment with Mr. Roberto Travesa General Manager Emirates Macaroni for a short Interview about the company vision and recent new packaging.

1. Emirates Macaroni has been part of the UAE’skitchens for more than four decades. What do you think has helped the brand remain so trusted and loved by families over the years?

Consistency.Maintaining the same quality and the same ingredient is the key. Our customers know that each piece of pasta will perform as per their expectation, no surprise

• After more than 40 years, you’ve given Emirates Macaroni a fresh new look. What sparked the decision to update the packaging now, and what story does the new design tell?

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