Electra Bicycle Company and Wowbikes Unveil Dedicated Zones at Virgin Megastores in Dubai and Abu-Dhabi

Dubai, UAE, 30 January 2024 – Electra Bicycle Company (Electra brand belongs to the TREK company) and the multi-brand bicycle boutique Wowbikes are proud to announce the opening of dedicated zones within Virgin Megastores at Dubai Mall and Mall of the Emirates.

These unique spaces not only feature Electra brand but also showcase a diverse range of handcrafted manual and electric bicycles from the most famous European and English manufacturers. Unique bicycle brands such as RUFF, Benno, Pashley, Schindelhauer, Moulton and Vello are now available on the Virgin Megastore website and in the physical stores.

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