Financial Services Sector Trusted for the First Time Since the Global Financial Crisis

Research Shows Industry More Trusted in Developing Markets
Significant Gains for Banking and Insurance

New York, May 14: The global public’s trust in the financial servicessectorhasreached its highest level since 2012, according to the 2024Edelman Trust Barometer Supplemental Report: Insights for the Financial Services Sector. The research, released today, showed that 62 percent of respondents trust financial services companies to “do the right thing,” a 4 pointincrease from last year and, for the first time, narrowly earning the industry a rank in the “Trusted” category (60 percent or more). Globally, trust in the financial services sector now ranks at an all-time high in just over half of the countries surveyed, half of which are categorized as developing markets.

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