Dubai, United Arab Emirates — October 22, 2024 — e& UAE, telecom arm of e&, today announced a multi-year technology transformation program in partnership with ServiceNow, the AI platform for business transformation, and Quintica, a leading technology consulting company and Elite ServiceNow partner across the Middle East and Africa.

This program signifies e& UAE’s commitment to modernizing their technology infrastructure by leveraging cutting-edge AI automation and predictive analystics to transform their ability to deliver customer-centric product offerings and creating a seamless user experience while leveraging their existing application stack, creating even more value across its portfolio.