Dubai, UAE — 31 December 2025 –  As a cornerstone of the 31st edition of the Dubai Shopping Festival (DSF), e& MOTB (Market Outside The Box), the region’s leading open-air retail and lifestyle event, returns from 1 January to 11 January 2026 at the iconic Dubai Design District (d3) Waterfront. Now in its 13th edition, e& MOTB unveils its most ambitious transformation yet, introducing a redesigned layout, immersive futuristic activations, expanded retail and F&B offerings, and a dynamic entertainment programme for all ages.

With free entry, extended operating hours, and a curated selection of more than 95 retail and F&B brands, e& MOTB continues to champion homegrown talent while delivering world-class experiences that celebrate innovation, creativity, and Dubai’s vibrant winter culture.