Dubai’s branded residences growth will be dominated by lifestyle brand collaborations

• A report revealed at the “Future of Branded Residences” event highlights massive growth of non-hotel related projects in Dubai
• Standalone projects set to rise from 22% of existing projects to 54% of the whole market in the next four years, accounting for 78% of the development pipeline, against a global pipeline projection of 41%
• Hotel brands set to reduce from 78% of the existing market to 63% of the whole market, accounting for 51% of the development pipeline up to 2028.

Dubai, UAE (March 5, 2024): Dubai is now the leading city, globally for the development of branded residences, with the number of standalone projects (developments without a hotel component) set to rise to 54% of the market, accounting for 78% of new projects over the next four years, against a global projection of 41%.  

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