Dubai, United Arab Emirates, 27 June 2025: The most eagerly awaited and valued-packed edition of Dubai Summer Surprises (DSS) 2025 officially commences today, with thousands of unbeatable offers, free experiences, and family-friendly entertainment designed to make this a summer well spent for everyone. Organised by Dubai Festivals and Retail Establishment (DFRE), the 28th edition of Dubai’s favourite summer festival runs until 31 August with pocket-friendly prices and great value for everyone across unbeatable shopping, jaw-dropping discounts, show-stopping headline concerts and live entertainment, the season’s biggest-ever prizes, world-class gastronomy, and endless family-friendly experiences at every turn.

Dubai’s favourite summer festival brings endless ways to stay active this season with a series of indoor mall runs designed for all ages and abilities – perfect for friends, families, and fitness fans alike

High-energy mornings of movement, prizes, and fun for everyone kicks off on 28 June at Dubai Hills Mall, followed by City Centre Mirdif on 6 July, Ibn Battuta Mall on 13 July, Mall of the Emirates on 3 August, Wafi Mall on 10 August, before concluding with Dubai Festival City Mall on 31 August