Dubai, UAE – February 24, 2026: Big Bad Wolf (BBW) Books is set to open its doors on Thursday, February 26, 2026, at Dubai Studio City, marking the start of its 2026 Dubai edition and welcoming thousands of visitors on its opening morning. Returning with more than one million books under one roof and prices starting from AED 2, the world’s largest touring book sale is once again transforming Dubai into a destination for readers, families, and communities.

Open daily from 10:00 AM to 2:00 AM with free entry and an array of activities for kids, young adults and adults, BBW Books Dubai 2026 is expected to draw large crowds during its run from February 26 to March 8, 2026. Organisers anticipate strong evening footfall, as families seek meaningful outings that combine reflection, education, and shared time.