Dubai, UAE – Tuesday, 31 December 2025 – With the countdown to the close of Dubai Shopping Festival (DSF) well underway, shoppers across the city are entering the final and most rewarding window to take advantage of DSF’s prize-packed retail campaigns. Featuring multi-million-dirham prize pools, thousands of chances to win, and participation from hundreds of leading brands and retailers, DSF continues to turn everyday shopping into extraordinary winning moments — but only for a limited time.

From headline mega raffles and last-chance scan-to-win promotions to gold giveaways, loyalty “millionaire” campaigns, airline miles, points and cash rewards, every purchase made now carries the potential to unlock a major prize. With many campaigns approaching their final draws and entry deadlines fast approaching, shoppers are encouraged to act now to ensure they don’t miss out.

Dubai, United Arab Emirates, 11 January 2025: There’s still time for Dubai residents and visitors to snag phenomenal deals this Dubai Shopping Festival (DSF) as the exclusive, one-day-only DSF Daily Surprises enter their final week as part of the iconic annual festival’s epic 30th anniversary celebrations. Offering incredible discounts from a leading brand each day until 12 January, these surprises are available at a single location from 10am until stocks last.

Organised by Dubai Festivals and Retail Establishment (DFRE), DSF Daily Surprises promise unbeatable savings across fashion, beauty, home, electronics, and more. With deals revealed just 24 hours in advance, shoppers are encouraged to stay tuned to the Dubai Shopping Festival website and @DubaiFestivals on Instagram and TikTok.