Five-year renewed partnership reflects shared commitment to inspire Dubai’s communities through active lifestyles, with a focus on Dubai Run and supporting the broader goals of Dubai Fitness Challenge to transform Dubai into one of the world’s most active cities.

Dubai, United Arab Emirates – 6 October 2025: Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), today announced an extended five-year partnership with GMG, a global well-being conglomerate. to serve as an Association Partner of Dubai Run, a flagship event of Dubai Fitness Challenge (DFC), through to 2029.