du and Samsung announce three-year partnership to expand business and services

Strategic collaboration to focus on B2C and B2B segments, including digital service offerings, marketing collaborations, workshops, and event participation.

Dubai, UAE, 15 March, 2024: du, from Emirates Integrated Telecommunications Company (EITC), today signed a strategic a Memorandum of Understanding (MoU) with Samsung. This collaboration marks a significant milestone in the companies’ relationship, allowing for expansion in the business-to-consumer (B2C) and business-to-business (B2B) segments.

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