Dubai, United Arab Emirates, 7 August: Dubai has long demonstrated a keen understanding of the ever-evolving preferences of modern shoppers and visitors to the city.

The city’s agile, dynamic, and multifaceted strategies continually cater to changing demands, driving consumer confidence and visitation to new heights every year. The city’s robust value-driven world-class offerings are a prime example, underscoring the sentiment of 47% of UAE consumers^[1] who increasingly prioritize pocket-friendly retail alongside exceptional city-wide experiences.

Shopping malls, retail destinations, attractions, and hotels across the city note impressive growth in consumer spending and footfall during the first half of DSS 2024

Unparalleled summer experiences throughout DSS 2024 aim to support D33 objectives to make Dubai one of the world’s best places to live, work, and visit

Dubai, United Arab Emirates, 6 August 2024: Dubai Summer Surprises (DSS) 2024 is accelerating positive momentum across various economic sectors in the emirate during its biggest and most exciting edition this year, bolstered by strategic partnerships from leading corporations and citywide stakeholders. Reaching its mid-way mark this week, the annual festival is once again proving to be a driver of key economic sector performance and tourism growth in the city by spotlighting thousands of experiences for residents and visitors to enjoy across the full breadth of the city’s diverse propositions.

Parents can get a head start on back-to-school shopping sprees for the little ones thanks to phenomenal new retail promotions starting today, 5 August

Plus exciting raffles bring people in the city thrilling chances to win thousands of dirhams to make the return to school even more memorable

Dubai, United Arab Emirates, 5August 2024: While summer holidays are in full swing, it’s never too early for students, parents, and teachers to get a head-start on school preparations for the new academic year. Starting today, 5 August, Dubai Summer Surprises (DSS) 2024 is launching brilliant Back to School offers at leading brands across the city to help everyone get organised without breaking the bank.

Dubai, United Arab Emirates, 3August 2024:There’s still time for Dubai residents and visitors to bag their favourite brands at phenomenal prices this Dubai Summer Surprises (DSS) with exclusive, one-day-only discounts during the final week of the DSS Daily Surprises. Running until 4 August, shoppers can indulge in spectacular shopping sprees all week and enjoy incredible deals across fashion, accessories, fragrances, sports gear and apparel, home furnishings, and much more.

While malls and retail hotspots across the city will continue buzzing with big savings for the DSS sales season running until 1 September, this is the last week that bargain hunters can discover the DSS Daily Surprises deals on a leading brand every day.