Dubai-UAE, November 2024: The DSMG Diwali campaign concluded on November 7, 2024, after an exciting season of festive celebrations and exclusive prizes for shoppers across Dubai. Launched on October 21, the vibrant campaign brought the Diwali spirit to life in participating malls, offering shoppers the chance to win from a prize pool totaling AED 100,000 in gold.

Shoppers who spent AED 200 at any of the participating malls entered the grand draw by scanning a QR code available in stores. The final draw, held on November 8, awarded 20 winners with gold coins worth AED 5,000 each, adding a memorable golden touch to their Diwali experience.