Dubai, April 17, 2025: Virgio, the pioneering sustainable fashion brand, has announced Dr Mahra Lutfi—Miss UAE and Miss Planet International—as its Sustainable Fashion Ambassador. The collaboration was announced during a media event that had industry leaders and key stakeholders in attendance at the Paramount Hotel in Dubai, underscoring Virgio’s commitment to making ethical fashion mainstream and promoting eco-friendly style choices throughout the region and beyond.

Founded in 2023, Virgio has established itself as a pioneer in sustainable fashion, blending contemporary design with eco-conscious practices. The brand’s approach combines natural, biodegradable fabrics with transparent, ethical manufacturing. The brand’s collections are crafted in Sedex-certified factories, are PETA-certified cruelty-free, and use innovative packaging to reduce environmental impact. With a presence both online and in stores, Virgio has seen rapid growth in India, driven by a new generation of consumers seeking style without compromise on responsibility.

Mr Amar Nagaram, CEO and Co-Founder of Virgio,

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