• Since its inception, the platform has monitored over 279,000 real estate advertisements across Property Finder, Dubizzle, and Bayut.
• 29% of the monitored ads were automatically modified on the platforms using artificial intelligence.

Dubai, United Arab Emirates, 24 April 2025: Dubai Land Department (DLD) announced the outcomes of its AI-powered Real Estate Advertising Governance Platform, which was launched during GITEX 2024. The initiative is part of the DLD’s ongoing efforts to enhance transparency and credibility in real estate advertisements across key marketing platforms, such as Property Finder, Dubizzle, and Bayut. These efforts align with Dubai AI Week’s objectives, which kicked off on Monday, 21 April, and runs until 25 April.

According to the latest data, the platform has monitored over 279,000 real estate advertisements across these platforms since its launch; notably, 29% of the monitored listings were automatically modified using artificial intelligence.

• Majid Al Marri signs five agreements with Bidbayt for Property Public Auction, Auctions, Shory (insurance brokerage Eqarcom Solutions Information Technology, and the MIAMI Association of Realtors.
• Majida Ali Rashed signed six agreements with Gulf Vision, Bin Shabib, Al Yalayis GT Center, Barnes Middle East and Africa Holding, HRE Real Estate Development and the Innovation Experts Real Estate Institute.

Dubai, United Arab Emirates, 18 April 2025: As part of its ongoing commitment to advancing the real estate ecosystem and fostering innovation and collaboration among sector stakeholders, Dubai Land Department (DLD) signed 11 agreements with diverse local and international entities. The signings took place on the sidelines of DLD’s participation in the International Property Show (IPS) 2025, one of the world’s premier real estate events.

DLD fines 30 real estate companies for failing to comply with the terms and conditions specified in real estate advertisements

Dubai, United Arab Emirates, 8 February 2024: The Real Estate Regulatory Agency (RERA), the regulatory arm of Dubai Land Department (DLD), emphasises that all real estate companies must adhere to the terms and conditions stipulated for real estate advertisements; this includes providing accurate and correct information to customers by obtaining advertising licenses. Additionally, it is obligatory to include a QR code to enable investors to identify and verify all associated property data advertised.

This resulted from the Real Estate Regulatory Agency fining 30 real estate companies for failing to comply with the terms and conditions specified in real estate advertisements, which are established to govern advertisements and curb negative practices within the industry.

Ali Abdullah Al Ali, Director of the Real Estate Control Department at RERA, highlighted that the agency has closely monitored real estate advertisements and market activities. As a result, 30 violations were identified among real estate companies, each incurring a
AED 50,000 fine for non-compliance with RERA directives. The agency had previously issued circulars and warnings to emphasise the provisions and conditions of real estate advertising and ensure compliance.