• The partnership aims to create a thriving community of innovative entrepreneurs who can contribute to the nation’s economic diversification and global competitiveness.
• du customers will be able to book working spaces at DIFC Innovation Hub via the “Letswork” app

Dubai, UAE, June 24, 2024: du, from Emirates Integrated Telecommunications Company (EITC), today announced a strategic partnership agreement with DIFC Innovation Hub to launch the ‘du Business Entrepreneurship Programme’, designed to provide substantial support to entrepreneurs and start-ups, focusing on cutting-edge programmes and initiatives that encourage innovation within the UAE’s business ecosystem. Anchored within the DIFC Innovation Hub at ‘Innovation One’, the ‘Entrepreneurship Hub’ serves as a professional epicentre for SMEs and start-ups. A curated schedule of workshops, aligned with the aspirations of the entrepreneurial community, solidifies du’s strategic position in supporting the UAE’s progressive economic ambitions.