Tag Archives: Deem Finance

Business & Investments

Spend, Earn & Win with Deem Finance’s first-of-its-kind loyalty program

Using the Deem Mobile App, customers can seamlessly switch between two distinct reward programs to earn rewards on their credit card spend.

Suji Gopalakrishnan, Head of Retail Assets.

In a move to redefine the credit card loyalty landscape, Deem Finance has launched the Joy-Win Credit Card Program to give customers more control over how they earn rewards. With this new program, cardholders can switch between guaranteed rewards with Joy and the chance to win big through a lucky draw with Win, all based on their everyday spending.

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Business & Investments

Deem Finance and J.P. Morgan partner with a milestone $400 million securitization facility to support consumer and SME lending in the UAE

Dubai, March 2025: Deem Finance LLC (“Deem”), a Gargash Group company and a leading consumer finance provider regulated by the UAE Central Bank, has partnered with J.P. Morgan in a pioneering asset-backed securitization (ABS) to support its lending activities for consumers and SMEs. J.P. Morgan will be providing up to $400 million through a senior revolving facility backed by a diversified pool of receivables originated by Deem across various asset classes. The transaction is structured to provide significant flexibility, allowing funding to adjust to growth in the portfolio size and composition to support Deem’s dynamic growth strategy.

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