Dubai, United Arab Emirates, 11 September 2024 – Publicis Groupe Middle East, the region’s leading marketing, communications, and transformation network, and Columbus Digital, an AI-powered executive leadership strategy execution platform and consultancy, have announced a strategic partnership aimed at delivering a consultative, strategy-led approach enhanced by AI insights to drive business and marketing transformation. This collaboration is set to elevate clients’ transformation agendas and significantly enhance organisational performance, efficiency, and business agility.