CMF, the sub-brand of London-based technology company Nothing, recently launched CMF Phone 1, CMF Watch Pro 2 and CMF Buds Pro 2. On the first day of sales, the company hit 100,000 CMF Phone 1 units sold in just 3 hours. For context, it took 24 hours for Nothing to hit this sales figure for Phone (2a) in March 2024.

Rishi Kishor Gupta, Regional Director of Middle East & Africa at Nothing commented: “In a remarkable feat, the CMF Phone 1 has exceeded all projections by achieving sales of 100,000 units within just three hours of its launch. This unprecedented achievement highlights the exceptional qualities of the CMF Phone 1, which integrates cutting-edge technology, elegant design, and outstanding value.