Carrefour Supports UAE’s National Nutrition Strategy by Rewarding Healthier Choices With the ‘Choose Better’ Programme

• Carrefour aligns with the UAE government’s National Nutrition Strategy, aimed at improving health and wellness countrywide, by launching a rewards programme that encourages the consumption of fresh fruits and vegetables.

Dubai, United Arab Emirates, 29 April 2024: Carrefour, which Majid Al Futtaim owns the exclusive rights to operate in the UAE, aims to address the National Nutrition Strategy’s concern that only 17 per cent of adults meet the recommended daily intake of fruits and vegetables. Having identified accessibility, affordability, and appeal as the main barriers to healthier eating, Carrefour aims to tackle this “green gap” by rolling out the ‘Choose Better’ programme across all its stores in the country.

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