How Businesses should adapt and thrive in changing times

By Julianne Holt-Kailihiwa, CEO of Sumo International Inc. LLC

The culinary landscape of the GCC is evolving at a rapid pace, driven by changing consumer preferences, cultural influences, and global trends. Working in the F&B industry for over two decades I have witnessed first-hand how important it is for food businesses to stay agile in these dynamic times. Adapting to emerging trends is not just a survival tactic; it’s key to thriving in a competitive market where customer expectations are constantly shifting. Looking forward to some of the most significant culinary trends shaping the GCC region and provide insights on how businesses can innovate to stay ahead.

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