Castrol unveils refreshed brand to reflect the changing needs of customers

Dubai, 10 October 2023 – Castrol, a global leader in lubricants, and part of the bp group, has unveiled its refreshed global brand identity in the Middle East, including an updated look and feel. The brand refresh is aimed at better reflecting its unique positioning in the market and the opportunities it sees in meeting the changing needs of customers.

Castrol is exploring opportunities to provide solutions and services that will complement its core lubricants business and provide additional value to customers. For example, the company already has a range of advanced EV Fluids including EV Transmission Fluids, EV Thermal Fluids and EV Greases – Castrol ON; and has announced plans to invest around $60 million in a new, state-of-the-art electric vehicle (EV) battery testing centre and analytical laboratory in the UK. Castrol’s ON immersion cooling fluid for use in data centres has now been fully approved by Submer for use across their portfolio of products.

Continue reading Castrol unveils refreshed brand to reflect the changing needs of customers →