Special Watch Expresses the BarbieTM Worldview

Dubai, March 20, 2025 — Casio Computer Co., Ltd. announced today the release of the latest addition to the G-SHOCK family of shock-resistant watches. The new GMA-S110BE was designed in collaboration with the BarbieTM brand, which was launched in 1959 as the original girl empowerment brand.

BarbieTM started as a revolutionary idea — a doll that inspired girls to explore their limitless potential. Today, BarbieTM continues to empower self-discovery that unlocks a world of possibilities for tomorrow. The current collaboration grew from the great match this vision makes with G-SHOCK, a watch brand that supports free-thinking, tough women with strength at their core.

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