Dubai, UAE | 09 February 2026: Cars24 Arabia has unveiled a refreshed brand identity, marking an important moment in the company’s journey as it grows from a fast-scaling transaction platform into a long-term car ownership ecosystem.

Since entering the UAE, Cars24 has focused on simplifying a market that was fragmented, opaque and often intimidating for customers to navigate. In its early years, urgency mattered. The company needed to be noticed quickly and the all-caps identity — CARS24 — reflected that phase. It was bold, assertive and designed to cut through noise. According to the company, that approach worked well when breaking into a market that didn’t really want to change.