By – Arsh Mehta, Director of CANCRO

For decades, clean drinking water was viewed simply as a daily necessity. Today, particularly in the UAE, water has evolved far beyond basic hydration. It is now a lifestyle marker, a wellness essential, and increasingly a reflection of personal values around health and sustainability. From gym bags and corporate offices to music festivals and supermarket shelves, bottled water has become one of the most visible and widely consumed beverage categories in the country.