Women Power Prevails in Bringing The Biggest Brands Sale Heading to Coca-Cola Arena for the First Time Ever .The most well know brand sale is now heading to the famous Coca-Cola Arena for the first time in 18 years. The one behind this major shift is none other than Nisha Samyani, the Director of Concept Brands Group. Her vision was set on giving a new home to CBBC and it indeed came true with the brand sale coming to Coca-Cola Arena from the 5th of October2022