• 47 % of organizations in the GCC leverage AI for value-creation, with a significant portion embedding it into core business functions to generate measurable value.
• The GCC public sector outpaces global peers in digital and AI readiness, driven by ambitious government initiatives and successful digital rehauls since 2021.
• Future-built organizations in the GCC achieve significant competitive advantages, including 2.1x higher market share over peers.
• While 25% of GCC organizations have reached the top two stages of digital & AI maturity—compared to 31% globally—challenges remain in driving organization-wide AI transformations.

Dubai, UAE, February 3, 2025—Boston Consulting Group (BCG) has unveiled its latest report, Unlocking Potential: Strategies Driving GCC’s Digital & AI Maturity. The study reveals how organizations in Qatar, Saudi Arabia, and the United Arab Emirates leverage digital and AI strategies to accelerate transformation. The findings demonstrate that organizations with mature digital and AI capabilities achieve substantially higher revenue and enterprise value.