• BCG’s Annual Innovation Study Reveals GCC Innovation Trends Align with Global Priorities
• Talent Pool Constraints and Rising Cost of Capital Viewed as Biggest Challenges for GCC-based Innovators
• 84% of GCC Firms Are Starting to Use Generative AI to Drive Innovation

Faisal Hamady, Managing Director and Partner at BCG.

Dubai, August7, 2024- Companies in the Gulf Cooperation Council (GCC) prioritize innovation more than ever—with 85% of senior executives in the region ranking it among their organizations’ top priorities, slightly above the global average. This strong commitment to innovation reflects the region’s ambition to lead the global knowledge economy. A new report released by Boston Consulting Group (BCG) highlights this positive trend while noting opportunities for GCC firms to enhance their innovation readiness.