- 78% of frontline employees in the GCC use GenAI regularly – second-highest adoption rate globally and 27 percentage points above the global average.
- 55% of frontline employees receive clear AI guidance from leadership, more than double the global average (25%).
- 64% of companies are redesigning end-to-end workflows and processes to reimagine functions, positioning the region as a leader in AI-driven business reshaping.
- 52% of respondents understand AI agents (vs. 33% globally), and 91% believe they are key to future success.
Dubai, UAE, November5, 2025–As AI becomes more mainstream, optimism and confidence in the GCC are notably higher than global averages, according to Boston Consulting Group’s (BCG) latest “From Pilots to Progress: AI at Work in the GCC” study. The survey reveals that in 2025, the region ranked 2nd globally in AI adoption, supported by strong leadership and effective digital transformation.

The survey highlights that 58% of GCC respondents expressed optimism (up 9 percentage points from 2024)and 45% reported confidence. These figures surpass global averages, indicating a strong regional embrace of AI.
Continue reading GCC Ranks 2nd Globally as an AI Powerhouse: High Adoption, Strong Leadership, and Bold Transformation

