~ Strategic UAE launch marks a milestone in boAt’s international growth journey

Dubai, July 16^th, 2025

boAt, India’s No.1 and World’s No.3 audio wearables brand (Source: IDC report), today announced its official entry into the United Arab Emirates (UAE), marking a milestone in its international expansion journey.

As part of this launch, boAt will offer its portfolio of audio products and smart wearables, including TWS (True Wireless Stereo) earbuds, headphones, portable speakers, large audio, and smartwatches. These products will be available through an omnichannel retail presence, across both online platforms and offline stores.

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