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Bloomberg Intelligence Survey Finds Middle East Buyers Show Limited Interest in BEVs, Favoring ICE Vehicles

  • BI’s auto-buying intentions survey found that only 10% of respondents in Saudi Arabia and the UAE plan to buy a BEV in the next 12 months, compared to 16% in Europe
  • Internal combustion engine (ICE) vehicles dominate preferences (55%), with hybrids accounting for 29%
  • The survey highlights BEV ownership in the Middle East is set to grow despite a continued preference for ICE vehicles, albeit at a slower pace
  • German brands Mercedes and BMW top consumer wish lists, with Tesla in fourth place, while Ferrari and Porsche lead the luxury segment

Dubai, 21 November 2024 – Middle East consumers remain cautious about battery-electric vehicles (BEVs), according to a new Bloomberg Intelligence (BI) survey. Only 10% of respondents in Saudi Arabia and the UAE plan to buy a BEV in the next 12 months, down from 19% in 2023, as concerns over charging infrastructure, battery reliability, and long charging times persist.

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