‘BLACK+DECKER®️ opens its first brand store in the world in Dubai, embarks on aggressive omnichannel growth plan’, 

The strategic move marks the brand’s aggressive omnichannel growth plan

Dubai – July 23, 2024:The world’s first BLACK+DECKER ®️brand store is now open at Al Ghurair Center, Dubai. This strategic move marks a significant milestone in BLACK+DECKER ®️ambitious expansion strategy and aligns with its vision to elevate retail footprint, getting closer to consumers and double its revenue growth.

Rahul Chandra

Director, Consumer – BLACK+DECKER ®️ Middle East East

Parmesh Venkateswaran

General Manager – Middle East & Africa, Stanley Black & Decker, INC

Mustafa Riaz

Owner of Al Wifaq

This also marks the first home appliance brand to have a brand store in the region. At a time when the shopping experience is becoming increasingly impersonal, this store aims at bringing back a human touch and an enjoyable shopping experience.

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