Dubai, UAE – February 26, 2026: Big Bad Wolf (BBW) Books has officially opened its doors at the Sound Stage, Dubai Studio City, marking the start of its 2026 Dubai edition and welcoming visitors to the world’s largest book sale. Running until March 8, the 11-day event returns in partnership with the Sharjah Book Authority and Dubai Culture & Arts Authority.

Bringing together more than one million books under one roof, with discounts of up to 95 per cent and prices starting from AED 2 and free entry, the book fair once again reinforces its founding principle: making reading accessible and affordable for all. Spanning fiction, non-fiction, children’s literature, cookbooks, educational resources, and self-development titles, the expansive warehouse-style layout allows readers to browse freely and discover books across every major genre.