• Record-breaking opening: Beautyworld Middle East 2025 kicked off with extraordinary visitor turnout on Day One and a vibrant programme spanning 22 halls of live artistry, education, and innovation.
• Global thought leadership: Keynotes from Sara Al Rashid – Next in Beauty, and Roja Dove – Next in Fragrance, set the tone for a show defined by creativity, cross-cultural collaboration, and the future of beauty.

Dubai, UAE: Beautyworld Middle East 2025 opened its doors today to extraordinary crowds and an atmosphere of excitement and innovation, as one of the world’s largest trade fairs for beauty and wellness kicked off its first day at the Dubai World Trade Centre.