Beautyworld Middle East debuts its curated Health & Wellbeing zone in Hall 4, spotlighting the global rise of “beauty from within.”
• Science-led wellness brands anchor this new area, reflecting beauty’s health-forward shift.
• The zone’s international flavour reinforces Beautyworld Middle East’s role as a true global crossroads for beauty innovation.

Dubai, UAE — Beautyworld Middle East today unveils a pioneering initiative for its 2025 edition: a dedicated Health & Wellbeing zone in Hall 4.

This curated, international platform explores the intersection of inner wellness and outer radiance through ingestibles, nutraceuticals, and wellness innovations. Featuring hand-picked brands, the new zone embodies the acceleration of holistic beauty trends worldwide.

Continue reading Beautyworld Middle East Introduces a Health & Wellbeing Section Featuring Groundbreaking Brands →

• Beautyworld Middle East 2025 hosts the world’s largest fragrance trade platform — a show within a show, spotlighting the meteoric rise of Middle Eastern perfumery.
• Quintessence, Signature Scent, Natural Notes and Next in Fragrance headline a 360° programme that unites artisan creators, ingredient houses, and global innovators.

Continue reading Middle Eastern Fragrance Brands Take Centre Stage At Beautyworld Middle East 2025 →