Dubai, UAE, February 2025 – In just two years, Emirati entrepreneur Bader Al Ghaith has transformed NO-VA from a bold idea into one of the UAE’s most exciting activewear brands. With the opening of its flagship store in Dubai Mall, NO-VA is not just making waves in the fitness and fashion industry—it’s redefining what a homegrown brand can achieve.

Bader Al Ghaith founded NO-VA in 2023