New degree program blends communication and technology to meet future industry needs

16 February 2026, Dubai, UAE: Rochester Institute of Technology (RIT) of Dubai has announced the launch of a new Bachelor of Science in Advertising and Public Relations, to prepare students for leadership roles in the transforming sector. Accredited by the UAE Ministry of Education, the program combines strategic communications with data-led decision making to equip graduates with the creative and technical skills to deliver effective campaigns that engage audiences through targeted messaging and compelling storytelling.

New program combines strategic communication and advanced technology

Reflecting RIT Dubai’s longstanding reputation as a leader in technology education, the new Bachelor of Science program responds to the evolution of advertising and public relations as disciplines that are now grounded in research and analytics, as well as creativity. As digital platforms, smart technologies, and artificial intelligence continue to transform how audiences are reached and influenced, the program teaches students how to understand human behavior through data-informed research and to design strategic messaging for both traditional and digital channels.

RIT Dubai campus

Continue reading RIT Dubai launches Bachelor of Science in Advertising and Public Relations →