Left to right: Ayman Al Burti, CEO of Azad Properties; Mohamed Alawi, Chairman of Azad Properties; and Sadique Ahmed, CEO of Pathfinder Global

Riyadh, Saudi Arabia; November 19, 2024: In a landmark moment at the MENA Congress Retail in Riyadh, the leading retail technology developer Pathfinder Global and Azad Properties, an asset and property management company in Saudi, have signed a Memorandum of Understanding (MoU) to bring the latest retail technology to the forefront of the GCC’s retail sector.

The agreement, signed by Sadique Ahmed, CEO of Pathfinder Global, Ayman Al Burti, CEO of Azad Properties, and Mohamed Alawi, Chairman of Azad Properties, will see the integration of Pathfinder’s innovative RetailGPT platform across Azad’s expansive portfolio of retail and commercial properties, including large lifestyle centres.