AYS Developers hosted yet another groundbreaking masterclass in W Hotel, The Palm on 24th September 2025, following the record-breaking success of their May event, which earned a Guinness World Record for the Largest Real Estate Training in the World. As part of their ongoing commitment to giving back and empowering the community, AYS Developers organised this masterclass to equip real estate agents with the skills and tools needed for long-term success in the highly competitive luxury real estate Dubai market.

This latest program, AYS Lab, is the first hands-on master workshop for brokers in the MENA region. Participants worked directly in the room to create real sales plans, investor decks, objection-handling scripts, Excel-based investment models, and AI-assisted assets—guided step by step by the industry expert Dr. Nour ElSerougy, Regional Investment Architect.

AYS Developers has established itself as a notable player in Dubai’s competitive luxury real estate market. The firm recently inaugurated its new 8,000 square foot headquarters at Business Central Towers in Dubai, marking a significant expansion of its operations. The opening was attended by several public figures, including former boxing champion Amir Khan and Dr. Mahra Lutfi, who holds the distinction of being the first Emirati Miss Planet International.