Dubai, United Arab Emirates – January 21, 2025: Avanade, the world’s leading Microsoft expert, today announced the appointment of Adel Daira as the new United Arab Emirates (UAE) Country Manager, effective immediately. Adel succeeds Adriano Neves, who will transition to the role of General Manager for Brazil. 

Adel brings over 13 years of experience at Avanade, where he has built a strong reputation for driving growth and fostering robust client relationships. His decade-long tenure in Switzerland as the Client Lead for large accounts was marked by impressive results, and since relocating to the UAE in 2021, he has significantly enhanced Avanade’s regional presence as the Regional Sales Lead.