The campaign united Dubai’s Indian community around fairer, simpler remittances

Aspora, the fintech startup for the global Indian diaspora, wrapped up one of Dubai’s most striking campaigns in the last few weeks — the Cashpora trucks.

Each truck, filled with paper symbolizing the billions of dirhams lost in remittance fees every year, drove across Dubai’s busiest areas — from DIFC and Downtown to Bur Dubai, Karama, and Deira — bringing Aspora’s message to life: “It shouldn’t cost money to send money.”

The campaign turned heads across the city. Thousands stopped to take photos, participate in fun on-ground activities, and win exclusive cricket merchandise signed by Yuvraj Singh, Aspora’s brand ambassador.

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