Dubai, UAE, March 10, 2025: Armstrong Fluid Technology, a leading manufacturer of intelligent flow equipment, including pumps, valves, heat exchangers and control solutions, has introduced a new integrated digital platform, named Envelope, that connects components in a mechanical system. Envelope unites Armstrong and partner solutions, delivering optimization through performance mapping, cutting-edge analytics and lifecycle services.
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Armstrong Fluid Technology Announces New Sales Director for Türkiye, Middle East & Africa
Dubai, UAE, February 11th, 2025: Armstrong Fluid Technology, a leading manufacturer of intelligent flow equipment, including pumps, valves, heat exchangers and control solutions, has appointed Qusai Abuabed as Sales Director for Türkiye, Middle East & Africa. He succeeds Kevin Laidler, who will be returning to Toronto to take on his new role as Global Director, Specifications, effective 1st March. Armstrong extends their gratitude to Kevin for his impressive 35 years in the HVAC market, including 30 years with Armstrong. Over the last 8 years, Kevin’s leadership in the Middle East and Africa has been instrumental in strengthening the company’s presence in the region.

Armstrong Promotes Andrew Harrop to Global Sales Enablement Role
Dubai, UAE – 8 July 2024 Armstrong Fluid Technology announced that Andrew (Andy) Harrop has been appointed Global Director, Regional Sales Enablement Centers.
In his new role Andy will oversee all Armstrong Regional Sales Enablement Centers, worldwide. His responsibilities will include leading all sales programs and learning initiatives for the Armstrong sales force as well as external Sales Partners and Channels.

Andy joined Armstrong in 2011 and has worked with sales and engineering teams around the world to develop solutions for customers. “Andy has been the driving force behind the creation of the Regional Sales Enablement structure,” said Mike Fischer, Global Commercial Director, Building Business.
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