Dubai, November 2025 – Apparel Group, a multibillion-dollar conglomerate, announced its strategic participation in the Dubai Fitness Challenge 2025, reinforcing its commitment to supporting the city’s vision of promoting health and well-being.

As part of this year’s Dubai Fitness Challenge, Apparel Group will host a series of engaging wellness and fitness activities at Dubai Hills Mall and other key locations across Dubai, featuring three of its leading lifestyle brands: Rituals, F5, and Skechers. The activations are designed to inspire both residents and visitors to take part in the 30×30 mission by dedicating 30 minutes of daily activity for 30 days.