Amsaan partners with MOTIONGATE™ Dubai to pioneer a Deaf-accessible theme park experience

Dubai, UAE, 21February 2024: In aninnovative move, Amsaan, a pioneer in accessible IT solutions developed by Gulf People of Determination Information Technologies(GPDIT), has joined forces with MOTIONGATE™ Dubai,the flagship theme park of Dubai Parks and Resorts™ part of Dubai Holding Entertainment, to enhance the theme park experience for Deaf visitors. This partnership highlights a significant leap towards inclusivity in the entertainment industry, withAmsaan leading the charge in making theme park experiences accessible to everyone.

Traditional methods of communication, such as printed signs or verbal instructions, are challenging for the local Deaf community and can lead to misunderstandings. This initiative introduces on-demand Emirati sign language for ride descriptions, safety guidelines, and park instructions, allowing local Deaf visitors to easily access essential information by scanning strategically placed QR codes linked to Amsaan’s dedicated platform with Emirati sign language videos. Deaf visitors will be able to navigate MOTIONGATE™ Dubaiindependently and make informed decisions about attractions, enabling a more self-reliant, barrier-free, and enjoyable experience. This project is not static; based on feedback from the Deaf community and park visitors, there will be continuous enhancement of these Deaf-friendly features.

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