Fast-tracking free trade agreement positions Frankfurt fair as gateway for

UAE-Europe commercial expansion

Dubai, UAE; 08 January 2026 – The accelerating pace of UAE-EU free trade negotiations is reshaping commercial strategy for consumer goods businesses in the UAE and the greater Gulf region, with Ambiente 2026 emerging as a critical platform where policy meets practice in the sector’s largest European marketplace.

The fair runs on February 6-10, 2026 in Frankfurt, positioned between the fourth and fifth rounds of trade negotiations.

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