Emirates among country pavilions on spotlight at 2025 edition of international trade fair

Dubai, United Arab Emirates – [24 November 2025] – UAE businesses are set to capitalise on one of the world’s most powerful consumer goods marketplaces as Ambiente, Christmasworld and Creativeworld return to Frankfurt from 6-10 February 2026, offering Emirates-based companies an unparalleled platform to expand their international reach and forge strategic partnerships across Europe and beyond.

Messe Frankfurt’s top executives Julia Eherek and Philipp Ferger

The UAE’s presence at the trio of world-leading trade fairs reflects the country’s ambitious drive to position itself as a key player in the global consumer goods sector. The UAE pavilion was among the key country pavilions on spotlight at this year’s edition of the event along with China, India, Turkey and Italy.

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